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Global Sales & Commercialisation Management

Simplex Innovation partners with visionary companies to manage their journey from concept to commercial success.

Through strategic insight, scientific precision, and global networks, we transform bold ideas into sustainable markets.

Let’s Build Your Market

Who We Work With

Ready to Scale, Not Gamble

  • R&D and University Spin-outs poised for market entry and investor readiness.
  • Advanced Manufacturers launching new technologies, for example in energy, materials science, and industrial innovation.
  • Government and Private Agencies seeking export and commercial partners for complex projects.
  • Investors and Fund Managers wanting risk-managed scaling for high-value portfolios.

What We Deliver

A Fully Managed Growth Infrastructure

Market Intelligence & Strategy

In-depth market mapping, competitor analysis, and policy alignment built on real trade data.

Brand & Positioning

Story architecture, visual identity, and thought-leadership strategy designed for global credibility.

Global Sales Management

CRM-integrated, automation-driven sales systems delivering your product to the right audience, faster and more effectively.

Investor & Partnerships

We prepare investor decks, ROI models, and broker partnerships that open doors in the UK, MENA, Africa, Europe and beyond.

Innovating with Expertise

Our partners innovate — we turn innovation into success. Simplex drives growth through research, pricing, channel strategy, and investor engagement.

Market Intelligence & Positioning

We use data-driven insights to benchmark globally, find cost advantages, and craft strategies that boost differentiation and buyer confidence.

Pricing & Value Architecture

Through ROI modelling and evidence-based pricing, we balance accessibility with profit, enabling faster market entry and sustainable growth.

Sales & Distribution Management

With our global network and CRM systems, we manage distributors, track performance, and drive transparent growth across 30+ markets.

Promotion & Market Activation

We turn complex science into clear, credible campaigns that boost visibility and generate qualified leads through targeted digital outreach.

Partnership & Investor Engagement

Simplex builds strategic partnerships and delivers ROI-driven documentation to fast-track funding and contract closure.

The Simplex Method

From Discovery to Delivery - Managed with Precision

Discover

Understand the innovation, its market, and its commercial potential.

Design

Craft the brand, message, and go-to-market strategy.

Deploy

Activate CRM systems, digital campaigns, procurement and global sales channels.

Deliver

Analyse performance, measure ROI, and refine for sustained growth.

Why Leading Innovators Choose Simplex

Consultative Partnership

We work with you, not for you. Our team becomes an extension of yours.

Cross-Sector Intelligence

From atomic energy to community projects, we understand systems and stakeholders.

Global Network

Globally positioned teams, offering local insight and cultural fluency.

Accredited & Compliant

Approved training and ISO-informed governance.

“We take innovation and position it for success in the global marketplace.”

SALLY-ANNE BURRIS

Founder & CEO

Ready to Scale Your Innovation Responsibly?

Simplex Innovation connects your ideas, investors, and markets, ensuring your technology and innovation achieves commercial success without compromising integrity or control.

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Deborah Ayim Apeatse

Sales Operations & Delivery Lead

  • Deborah leads sales operations and delivery for Simplex Innovation, managing sales teams, coordinating activity across projects, and ensuring opportunities progress from engagement through to execution. Based in Ghana and working as part of the leadership team, she oversees sales processes, supports team performance, and maintains momentum across multiple workstreams. Deborah plays a key role in translating strategy into action, ensuring consistency, accountability, and delivery across regions.

Caroline Enyonam Kpogo

Strategic Communications & Market Development Lead

  • Caroline leads strategic communications and market development for Simplex Innovation, shaping how the organisation is positioned, understood, and engaged with across markets. Based in Ghana and working as part of the leadership team, she oversees media, communications, and sales enablement activity, supporting brand visibility, outreach, and market presence. Caroline works closely with sales and leadership to strengthen positioning, lead generation, and client-facing communications in line with commercial priorities.

Luke Foster

Commercial Development Lead (UK)

  • Luke leads commercial development activity for Simplex Innovation in the UK, working closely with the leadership team to support client engagement, opportunity development, and project progression. He collaborates with regional leads and advisors to scope opportunities, support delivery readiness, and ensure commercial activity aligns with strategic priorities. Luke brings a practical, execution-focused approach to commercial work, supporting both growth and long-term client relationships.

Salami Oyewole Kamoru Leadership Bio (Nigeria / West Africa) Akanni

Commercial Development Lead (Nigeria & West Africa)

  • Akanni leads commercial development activity for Simplex Innovation across Nigeria and West Africa, working as part of the leadership team to build regional partnerships and progress consultancy and brokerage opportunities. He works collaboratively with UK-based leadership and delivery partners to support market entry, client engagement, and commercially viable project development. Akanni brings strong regional insight and relationship-led experience, helping ensure opportunities are locally informed and aligned with long-term growth.

Jewellyn Sambayan

Executive Assistant to the Managing Director

  • Jewel provides executive and operational support to the Managing Director at Simplex Innovation, supporting coordination, communications, and day-to-day management across the organisation. She plays a key role in maintaining structure, continuity, and effective prioritisation, helping ensure leadership activity, projects, and external engagement run smoothly within a growing international team.

Sally-Anne Burris

Founder & Managing Director

  • Sally founded Simplex Innovation to support innovation-led and growing businesses through strategic clarity, relationship brokerage, and confident decision-making. She works with founders, leadership teams, and partners across sectors to identify what is missing within a business system and bring together the people, structure, and resources required to move forward. Sally provides strategic oversight across consultancy, brokerage, and delivery, working closely with the leadership team to support both urgent decisions and long-term growth.